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Counting New Beans: Intrinsic Impact and the Value of Art with Clayton Lord
Friday, May 18, 2012 from 10:00 AM to 12:00 PM (CDT)
FREE presentation and discussion
Join arts researcher Clayton Lord as he discusses Counting New Beans: Intrinsic Impact and the Value of Art, a new book that examines the ways theatre artists, administrators, patrons and funders value and evaluate the art they make and consume.
Be among the first to hear the results of a two-year, nationwide research study called “Measuring the Intrinsic Impact of Live Theatre” that looked at 18 theatre companies across the country, 58 productions, over 20,000 survey responses—all in an effort to increase the field’s understanding of what seeing a piece of theatre actually does to someone emotionally, intellectually and empathetically.
Along with the final report on that national study, the conversation will also include a discussion of the 24 interviews with artistic leaders and patrons included in the book about the changing relationship of artists and audiences.
This research, a comprehensive and expansive attempt to understand and quantify the impact of a piece of art on an individual (and the impact of that individual on the art), has the potential to really change the conversation about evaluating art.
Friday May 18
10 am to 12 pm
This event is free, and we hope you will join us.
Space is limited, please RSVP.
Located at the Austin Film Society's Screening Room
1901 East 51st Street Austin, TX 78723
Light snacks provided after the talk
We make art because we believe it makes better human beings.
We make art because we believe it makes being human better.
So why do we spend so much energy quantifying the economics
of what we do and so little quantifying the impact?
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